A Fresh Perspective
On The SUV

Client

Alfa Romeo

“THIS LOOKS EXCELLENT! THE CLIENT AND AGENCY WILL LOVE IT.”

— Auto Trader

Overview

In 2020 Auto Trader approached Momentum Media to create engaging and informative content around the Alfa Romeo Stelvio that would resonate with the target market for their first SUV; inspiring them to get outdoors and enjoy a micro-adventure.

The Momentum Media team developed and produced a short film alongside a collection of social edits and photography, that elegantly showcased the vehicle and its capabilities in an adventure lifestyle setting. Featuring interviews with both Matthew and Erin, the film vividly brought the possibilities of Stelvio to life with a contextual and compelling story about the joy that can be found outside your home once you get behind the wheel.

The film was awarded a ‘Highly Commended’ accolade in the Branded Content category at the 2021 BSME Awards.