GENESIS G70 SHOOTING BRAKE
Client
Genesis Motor Europe
“WE WERE LOOKING FOR AN AGENCY THAT COULD DO SOMETHING REALLY INNOVATIVE. MOMENTUM MEDIA DID IT!
Jon Walsh
GM PR & Communications
Overview
To celebrate the global debut of the Genesis G70 Shooting Brake at Goodwood Festival of Speed, Genesis Motor Group commissioned Momentum Media to create an innovative one-shot, first-person view of the fifth vehicle in their European range.
Genesis wanted a unique video that would showcase the G70’s dynamic style and versality of handling. So the Momentum Media team decided on an audacious drone piloted shot, working with the UK’s top two drone pilots, pitting the G70 against an 5” FPV drone.
In a unique perspective the drone captures aerial shots of the stunning estate, the Duke of Richmond enjoy a cup of tea in the magnificient Egyptian dining-room and builds to the finale, as car and drone weave in and out of the trees along the iconic Goodwood hill.
This incredibly challenging story had to be captured in one continuous shot, while traffic on the estate was being held and… all within one hour!
